Swansea City Fire Bob Bradley, Masking Larger Problems With Club

Stay with me on this one…


Swansea City FC have fired their second manager of the season.  This one only lasted 11 games.  Who is to blame?

First and foremost, THE OWNERS.  New owners Jason Leviene and Steve Kaplan are the ones who signed off on the hiring of Bradley and the firing of former manager Francesco Guidolin, who was on the job for only 259 days.  After making a large investment over the summer to purchase 60% of the club, they want immediate results.  Neither manager were producing results but after two failed managers in a matter of months, what’s the real problem?

CLUB PHILOSOPHY.  Swansea are regarded as a club who tend to make great gains on their activity in the transfer market.  They are a selling club, meaning often their best players are not renewing contracts but instead, are being sold to the highest bidder.  This fact is further proven by the accumulated net profit of over £30 million for the last 3 seasons.  That’s great though, right?  Well, in theory.  If you are not constantly replacing outgoing stars with equivalent talent, the product on the field will suffer.

Replace Wilfred Bony, Andre Ayew, Ashley Williams (Captain), Jonjo Shelvey, Michel Vorm, Bafetimbi Bomis and Ben Davies with Fernando Llorente, Leroy Fer, Jefferson Montero, Fabianski and Eder….There is a bit of a drop off there.

Swansea’s intentions were made very clear in the summer with the sale of Ashley Williams.  He was the heart and sole of the club.  He was certainly aging before our eyes but he meant more to the club than the money from his sale.  The back line has been in shambles all season. Change was in order but was it for the better?

MANAGERS.  Since 2009 Swansea have been running through mangers.  Perhaps TOO much change is the problem. How can a consistent philosophy be installed when no manager has lasted more than 2 years?

Paulo Sousa – 1 year, 13 days

Brendan Rodgers – 1 year, 321 days

Michael Laudrup – 1 year, 232 days

Garry Monk – 1 year 308 days

Alan Curtis – 40 days

Francesco Guidolin – 259 days

Bob Bradley – 85 days

Knowing that Swansea are very active in the transfer market, both buying and selling, the club is doomed to fail without a consistent face in charge of the club.  Style of play and type of player are all key cogs to a well run club.  This manager transition every 365 days is the larger problem.

Was Bob Bradley qualified to run a Premier League club?  No.  He wasn’t qualified to coach the US Men’s National Team either but found relative success when given the time to succeed.  Crumbling to public pressure to fire a man after 85 days is simply masking the larger problem of the club, they have no direction.


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